Signalradar
Companies don’t announce they’re about to switch suppliers. But you can read it.
Whether a company needs your offer right now is never written in one place. The clues appear in different places, often weeks apart. Signalradar watches your market continuously and tells you which companies they come together at. With the source, the person in charge and the reason why now. Which clues, and how many, we put together for each client and each offer: sometimes two are enough, sometimes it takes fifteen.
A story from your market.
Agencies
Winning new agency clients: A mid-sized company builds its marketing for the first time
The situation
A marketing agency sells campaigns, relaunches and ongoing support to mid-sized companies. Its best work comes from firms where marketing is only just taking shape and no partner is in place yet. From the outside, though, it cannot tell which company has reached that point, so it often reaches the right people without anything moving.
One clue on its own. What do they show together?
Your business opportunity
Anyone can spot a job ad. Taken together, the three traces suggest that the new leadership wants to build marketing and has not yet worked out how. Until the role is filled, the work piles up, the relaunch included, and no partner has been chosen.
One clue leaves questions open. Consider the clues together before deciding on a reason to approach the prospect.
Your next step
You call the managing director while the role is still open and offer to bridge the gap until the hire and to carry the relaunch. When the new head of marketing arrives, there is already a partner who knows the business.
What FlowQ finds
FlowQ finds companies where a leadership change, a relaunch and a first marketing role coincide. Each of the three traces comes with source and date, so you can see how recent the change is and that the opportunity is real.
Three clues, three places.
A post on the company website. A listing on a property portal. An ad on a job board. Nobody reads these three places together. If you only watch jobs, you see a job. If you only watch property, you see a listing. Only someone who watches all of them and knows what appeared when sees the occasion.
Three is not a fixed number. For some offers two clues are enough, for others it takes fifteen before the need is clear. Which clues count and how many have to come together, we put together specifically for your offer. That is where the real work lies.
That is exactly what FlowQ sets up for your market.
How your Signalradar comes together.
We work out what need looks like in your market.
Which combination makes your offer urgent, and how many clues does it take before it is clear? For commercial cleaning it is the move. For IT support it may be the new site. We work this out with you, from your contracts and your offer.
We build the search.
Across the sources where exactly these clues appear. Set up as an ongoing search for your market, not a one-off list.
You get the companies where it all comes together.
For each company: the sources with their dates, the person who decides, and one sentence on why now is the right time. Your team opens the source itself before calling.
We find. You sell.
FlowQ finds the occasions, checks them and prepares your outreach. Calling, writing and leading the conversation stay with your team, under your name. FlowQ contacts nobody on your behalf.
FlowQ is a data engineering and automation consultancy based in Munich. We build the data and systems behind your sales.
The way in: the Signal Pilot.
FlowQ Sales Operations
In the Signal Pilot we decide together which clues in your market point to a contract when they come together. We build the search and show you the first companies. Then you decide how to continue.
Talk about my marketWhat prospects ask
We already have a company list. Do we still need this?
The list tells you who belongs to your market. Signalradar tells you where something is happening right now. The two work together.
How many clues does it take before a need is clear?
That depends on your offer. Sometimes two are enough, sometimes it takes fifteen before the need is clear. The agency in the example shows three. Which ones and how many it takes for you, we put together for your offer in the Signal Pilot.
How do I know a clue is accurate?
Every hit comes with the source and its date. Your team opens it and decides whether to call.
What if little happens in my market?
The Signal Pilot answers that first. You see which occasions appear in your market and whether they matter for your offer. Then you decide whether working together makes sense.
Where do the clues come from?
From public sources such as company websites, listings, job ads, registers and official notices. We decide together which ones count for your market. If you have your own data sources or directories, we can connect those as well.
Can’t we build this ourselves?
Anyone can find a single signal. Which signals together point to real demand for your specific offer is what we work out with you, and we keep the search running. You get the result, not a tool.
Does FlowQ contact my prospects?
No. Outreach stays with your team.
Which clues count in your market?
We find out in an orientation call. You tell us about your offer and your best contracts. We tell you where your next contract might announce itself.
Book an orientation call