Signal Pilot
We define which triggers, combined, point to a purchase in your market, build your search from them and show you the first companies with evidence and the person who decides.
Define the triggers for my offering↗
FlowQ finds the trigger.
You lead the conversation.
A call without a trigger reaches a company that needs nothing right now. The reason to buy only shows when several triggers come together. FlowQ finds these companies, checks every trigger against its evidence and names the person who decides there.
How FlowQ finds the triggerA thought experimentWhat does that look like in your business? ↗
A full room. Who is buying today?
You are speaking to a full room. A few raise their hands: they need your offering today. In your market, nobody raises a hand.
The auditoriumFlowQ finds the trigger. You lead the conversation.
The question is the same in every industry.
Who needs your offering right now?
A company changes, and it shows in public: in job ads, in the commercial register, on its own website. Anyone can find a single trigger, and often it is chance. Only when several come together from different sources does the company need your offering now. FlowQ connects these triggers, checks them and prepares your approach.
Different businesses. The same principle.
Find your story.
The desk stays empty.
A pharmaceutical manufacturer has been looking for a regulatory affairs specialist for around 70 days. The calendar keeps turning.
Open for 70 days, usually 32New drug awaiting approvalRole advertised a second time
Open too long. And time is short.
Comparable roles are usually filled within 32 days. This one has been advertised twice, and a new drug is waiting for approval. Without a specialist, it goes nowhere.
Help with the search. Not another job ad.
Talk to the head of regulatory affairs. Offer your search while the approval is still on schedule.
Speak to: Head of Regulatory Affairs
The order is in. The welders aren’t.
A supplier wins a large order. It has been looking for welders for three months. The booth stays empty.
Large order wonWelders wanted for three monthsNew head of production
More work. Too few hands.
The pallets are full, and the delivery date is fixed. A new head of production has to fix this. In his first months, he reassigns budgets and picks partners.
Here, a machine helps more than a hire.
Talk to the new head of production. Your topic: a welding robot instead of the next job ad. For a recruiter, the same trigger means a completely different job.
Speak to: Head of production
New boss. Five new team leaders.
A company brings in a new managing director. Weeks later it is hiring five team leaders and announces a new partner.
New managing directorFive team leaders wantedNew partner
Five people are about to lead for the first time.
A new boss reorganises. In the first months, budgets get reassigned and partners chosen. The new team leaders start before anyone has prepared them.
Now they need leadership skills.
Talk to HR while budgets are being reassigned. With a programme for five new team leaders.
Speak to: Head of HR
The IT goes down. The seat stays empty.
A company with 40 employees reports a cyberattack. Its systems are down. It has been looking for an administrator for months.
Cyberattack reportedIT admin wanted for monthsSecond site opened
The warning light is on. No one can fix it.
It has just opened a second site, which needs working IT from day one. The company can’t manage this alone.
You can fix this.
Talk to the managing director now that everyone knows what an outage costs. Your offer: managed IT for both sites, with cover when someone is out.
Speak to: Managing director
The deadline approaches. The old system remains.
Soon companies must issue invoices electronically. This one has been looking for an accountant for weeks. Its job ad names software hardly anyone uses anymore.
E-invoicing soon mandatoryAccountant wanted for weeksJob ad names old software
A deadline. An old system. Too little time.
The deadline is set, the team is too small, the system is old. The company could handle one of these. Not all three.
Time to make the switch.
Talk to the head of finance. Offer a switch that is done before the deadline and takes load off the small team.
Speak to: Head of finance
A new hall. An empty desk.
A manufacturer opens a new site and advertises 40 production roles. It has been looking for a workplace safety specialist for months.
New site opened40 production roles openSafety specialist wanted for months
The hall is ready. Safety isn’t.
The law requires a workplace safety specialist, in-house or external. Every new hire widens the gap.
External help for the new hall.
Talk to the managing director before the new hall starts operating. Your offer: an external specialist who is in place faster than any new hire.
Speak to: Managing director
The funding is there. The applicants aren’t.
A company receives funding and plans to grow. It recently hired a new head of HR. The same job ad is up for the third time.
Funding receivedNew head of HRSame role advertised for the third time
Growth planned. People missing.
The money is there, the chairs stay empty. The ad isn’t reaching the right people. The new head of HR wants to change that and is looking for partners.
A new way to reach candidates.
Talk to the new head of HR. Your offer: employer communication that reaches the candidates the growth depends on.
Speak to: Head of HR
Your market. Your offering. Your search.
Your search
doesn’t come off a shelf.
Even two companies in the same industry need different triggers. One recruiter looks for roles that have been open unusually long. Another looks for companies that are growing and opening new sites.
Think of a good pizza: the dough is proven, the ingredients are ready. We put the toppings together for you. If something is missing, we add it. That is how your search is made: from tested parts, built for your market and your offering.
FlowQ builds the processes and systems behind your search. Research, checks and preparation work hand in hand. For every company you get the trigger with evidence, the person who decides, and one sentence on why now is the right time. So your team calls where there is a reason to buy.
Which triggers announce
a purchase in your market?
We work that out in the orientation call, for your offering and your market. Whoever sees this moment first is first at the table. FlowQ finds, checks and prepares. Your team makes contact and keeps the relationship with your customers.
FlowQ Sales Operations
From your target market through the triggers and prepared outreach to evaluation. FlowQ builds and runs the processes and systems behind it, your team leads the conversations.
Walk through the process for my team↗Understand what moves your market.
