Getting started with FlowQ

Three questions help you assess this in advance. The more often you answer yes, the more you will get out of the conversation.

1. Do you sell to other companies and approach customers yourself? Or do you want to build exactly that? If you only wait for enquiries, you need something else first.
2. Can you say roughly whom you want to reach? A blurred picture is no obstacle. Sharpening it is part of the work.
3. Is there someone in your company who makes calls and leads conversations? That can be the management or the head of sales. Without this person, all the groundwork goes nowhere.

Industry and company size, on the other hand, are not a requirement. You do not need to know in advance whether the triggers in your market are visible from the outside. We work that out together.

The call is led personally by Christian Lüters, founder of FlowQ. It covers four questions.

1. Who buys from you, and what was going on there? We talk about customers you have won recently. What changed at these companies shortly before they bought? This question is often the most productive of the whole conversation, because the answer already contains the first triggers.

2. How does your sales team work today? Who calls, who writes, through which channels? Where do the companies you approach come from? And at which point does the chain break most often?

3. Are the triggers visible from the outside? Your answers produce a first assumption about which events make your offering urgent. Together, we check whether such events can be observed at all or whether they only become known internally.

4. Which route fits? At the end, there is a recommendation with reasons. That can be one of the three routes below. It can also be the recommendation not to do it.

Either way, you leave with a first assessment of which triggers could work in your market. You do not have to decide anything during the call.

You book the appointment directly in the calendar on this website. The connection to the booking service is only made when you load the calendar.

You do not need to prepare anything. The conversation becomes more concrete if you have the following in mind:

• your offering in one sentence, the way you would put it to a customer
• a few customers you have won recently, and what tipped the balance there
• companies or groups you do not want to approach under any circumstances
• who leads the conversations in your company and how much time there is for them

We do not need documents, exports or access in the first conversation. What data a collaboration needs from you is only agreed once you have placed an order.

The decision follows one question: where are you stuck the most?

“We don’t know where something is happening right now.” Outreach and follow-up work, but the timing is down to chance. Or you first want certainty that the effort pays off in your market. Then the Signal Pilot is the way in. At the end, you know whether your market shows enough triggers and whether they fit your offering. More about Signalradar

“We lack all the groundwork.” You or your head of sales make the calls yourselves, but alongside day-to-day business the preparation gets left behind: who fits, who has a trigger right now, what goes into the message, what came of the conversations. Then Sales Operations is the goal. Here too, the Signal Pilot is usually the first step, because it shows whether the triggers hold up before the whole process is built. More about Sales Operations

“Our data and workflows don’t work together.” The problem is not whom you approach, but what happens behind it: duplicate entries in the CRM, data moved between systems by hand, tasks that keep coming back. Then Data and Automation is the right route. There, the starting point is a concrete task from your day-to-day work. More about Data and Automation

Sometimes two bottlenecks come together. Then we recommend the order in which you will see most quickly whether working together pays off. The decision is yours.

If you decide on a route, the process looks like this:

1. Offer. You receive a written offer with the agreed scope and the terms and conditions.
2. Kick-off. In the first joint meeting, we define exactly what will be searched for or built. For the Signal Pilot, this means: which triggers together point to a need, which companies are excluded and what your experience contributes.
3. Build. FlowQ builds the search or the system. During this time, we need little from you, above all quick answers to questions.
4. First results and your judgement. You see the first results and judge them against your own knowledge of your market. Your feedback on what holds up and what does not is the most important contribution in this phase.
5. Joint decision. Then we decide together how to proceed: continue, expand or stop.

FlowQ does not guarantee hits. If your market does not show its triggers, you find out early, and it ends at that point. How this is tested in the Signal Pilot is described on the page Signalradar.